Our DNA

As a responsible company that values quality and reliability, our purpose is to introduce innovations in the market. Our top premium brands provide the highest level of efficacy and safety, which gives a sense of pride for our partners. We offer a wide range of premium professional health & beauty products to salons, spas, pharmacies, department stores, and medical aesthetic clinics in the region. We cater to more than 10,000+ customers in different trade channels. We stay up to date by observing the latest trends within the industry, and continuously stay connected with top professionals and opinion shapers. Our goal is to strengthen our existing partnerships and build new strategic ones. We are, therefore, always on the look of partnership opportunities with local and international beauty brands so that we can continue to offer even more extensive product choices to the consumer and cover the market gaps.